EdTech / Online Learning Events

Learning platforms generate a rich stream of engagement data: every lesson started, video completed, assessment submitted, and discussion post created tells a story about learner motivation and progress. A structured event taxonomy lets you identify at-risk students before they churn, personalise learning paths based on behaviour, and build growth loops where course completions and certifications drive organic referrals.

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Acquire

Events capturing initial interest and trial enrolment.

Event Name	Key Properties	Volume	Description
user.signed_up	channel, utm_source, device_type	High	New user creates an account
lead.captured	source, campaign_id, interest_topic	High	Lead collected from landing page, webinar, or partner
trial.started	trial_duration_days, plan_type, source	Medium	User begins a free trial
free_course.enrolled	course_id, course_title, category	High	User enrols in a free course (top-of-funnel)

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Activate

Enrolment, onboarding, and preference-setting events — getting learners to their first “aha” moment.

Event Name	Key Properties	Volume	Description
enrollment.created	course_id, enrollment_type, price_cents	High	User enrols in a course (free or paid)
enrollment.cancelled	course_id, cancellation_reason, progress_pct	Low	User cancels an enrolment before completion
onboarding.started	onboarding_version, device_type	High	User starts the platform onboarding flow
onboarding.completed	onboarding_version, duration_seconds, steps_completed	Medium	User completes the onboarding flow
profile.learning_preferences_set	preferred_topics, skill_level, learning_goals	Medium	User sets learning preferences or goals

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Engage

The core learning loop — lessons, videos, assessments, discussions, and study sessions.

Event Name	Key Properties	Volume	Description
course.started	course_id, course_title, category	High	User starts their first lesson in a course
lesson.started	lesson_id, course_id, lesson_number	High	User opens a lesson
lesson.completed	lesson_id, course_id, duration_seconds, completion_type	High	User completes a lesson
video.played	video_id, lesson_id, playback_rate	High	User starts playing a video
video.paused	video_id, current_time_seconds, total_duration	High	User pauses a video
video.completed	video_id, lesson_id, watch_pct, duration_seconds	High	User watches a video to the end
video.seeked	video_id, from_seconds, to_seconds	High	User jumps to a different position in a video
module.completed	module_id, course_id, lessons_completed, score_pct	Medium	User completes all lessons in a module
course.progress_updated	course_id, progress_pct, lessons_done, total_lessons	High	Course progress percentage recalculated
course.completed	course_id, course_title, total_duration_hours, final_score_pct	Medium	User completes all course requirements
assessment.started	assessment_id, assessment_type, course_id	Medium	User begins a quiz or exam
assessment.submitted	assessment_id, score_pct, time_taken_seconds	Medium	User submits an assessment
assessment.graded	assessment_id, score_pct, passed, grader_type	Medium	Assessment graded (auto or manual)
assessment.retried	assessment_id, attempt_number, previous_score_pct	Low	User retries a failed assessment
assignment.submitted	assignment_id, course_id, file_count, word_count	Medium	User submits a written assignment
assignment.graded	assignment_id, score_pct, grader_id, feedback_provided	Low	Assignment graded by instructor or peer
note.created	lesson_id, note_length, note_type	Medium	User creates a note on a lesson
bookmark.added	content_id, content_type, course_id	Medium	User bookmarks a lesson, video, or resource
discussion.post_created	discussion_id, course_id, post_type, word_count	Medium	User creates a discussion post
discussion.reply_posted	discussion_id, parent_post_id, word_count	Medium	User replies to a discussion thread
study_session.started	session_type, planned_duration_minutes	High	User begins a focused study session
study_session.ended	actual_duration_minutes, lessons_completed, focus_score	High	Study session ends
live_class.joined	class_id, instructor_id, join_method	Medium	User joins a live class or webinar
live_class.left	class_id, duration_attended_minutes, total_duration_minutes	Medium	User leaves a live class

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Monetise

Subscription, purchase, and certification events that generate revenue.

Event Name	Key Properties	Volume	Description
subscription.created	plan_name, billing_interval, mrr_cents	Medium	User subscribes to a paid plan
course.purchased	course_id, price_cents, currency, coupon_code	Medium	User purchases an individual course
bundle.purchased	bundle_id, course_count, price_cents, discount_pct	Low	User purchases a course bundle
certificate.earned	course_id, certificate_id, credential_type	Medium	User earns a certificate or credential
certificate.shared	certificate_id, share_platform, share_method	Low	User shares their certificate on social media or LinkedIn

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Advocate

Ratings, reviews, and referral events that drive organic growth.

Event Name	Key Properties	Volume	Description
course.reviewed	course_id, rating, review_length, has_text	Medium	User leaves a course review
course.shared	course_id, share_platform, share_method	Medium	User shares a course link with others
referral.link_shared	channel, program_id, share_method	Medium	User shares their referral link
referral.converted	referrer_id, referred_id, reward_type	Low	Referred user signs up or enrols
instructor.rated	instructor_id, rating, course_id	Low	User rates an instructor

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Operational

Platform administration and content lifecycle events.

Event Name	Key Properties	Volume	Description
content.published	content_id, content_type, course_id, author_id	Low (admin)	New lesson, module, or course published
content.updated	content_id, content_type, change_type, author_id	Low (admin)	Existing content updated
plagiarism.detected	assignment_id, similarity_score_pct, matched_sources	Low (admin)	Plagiarism detection flags a submission
accreditation.milestone_reached	milestone_type, course_id, compliance_status	Low (admin)	Accreditation or compliance milestone reached

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Customer Journey

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Getting Started — Top Events to Track First

Start with these high-impact events before expanding to the full taxonomy.

// 1. Signup
growthos.track('user.signed_up', {
  channel: 'organic',
  device_type: 'desktop',
});

// 2. Enrolment
growthos.track('enrollment.created', {
  course_id: 'crs_python101',
  enrollment_type: 'free',
  price_cents: 0,
});

// 3. Lesson completed
growthos.track('lesson.completed', {
  lesson_id: 'les_intro_01',
  course_id: 'crs_python101',
  duration_seconds: 420,
  completion_type: 'watched_full',
});

// 4. Assessment submitted
growthos.track('assessment.submitted', {
  assessment_id: 'asmt_quiz_01',
  score_pct: 85,
  time_taken_seconds: 600,
});

// 5. Course completed
growthos.track('course.completed', {
  course_id: 'crs_python101',
  course_title: 'Python 101',
  total_duration_hours: 12.5,
  final_score_pct: 88,
});

// 6. Certificate earned
growthos.track('certificate.earned', {
  course_id: 'crs_python101',
  certificate_id: 'cert_abc123',
  credential_type: 'completion',
});

// 7. Subscription created
growthos.track('subscription.created', {
  plan_name: 'pro',
  billing_interval: 'annual',
  mrr_cents: 1990,
});

// 8. Course reviewed
growthos.track('course.reviewed', {
  course_id: 'crs_python101',
  rating: 5,
  review_length: 280,
  has_text: true,
});

// 9. Referral shared
growthos.track('referral.link_shared', {
  channel: 'linkedin',
  program_id: 'prog_edtech_2025',
  share_method: 'certificate_page',
});

Event Schema & Taxonomy See the canonical event envelope, naming conventions, and system events.