Healthcare / HealthTech Events

Healthcare platforms bridge the gap between patients and providers across appointments, telehealth, prescriptions, lab results, and long-term care plans. A well-structured event taxonomy enables you to reduce no-show rates, improve medication adherence, surface lab results promptly, and build engagement loops around care plan completion — all while maintaining strict compliance with privacy regulations.

HIPAA Compliance — Required Reading

Healthcare events must not contain Protected Health Information (PHI) in event properties unless your analytics platform is covered by a Business Associate Agreement (BAA). This means:

• Use opaque IDs only — send patient_id: "pat_abc123", never patient_name: "Jane Doe" or patient_email: "jane@example.com"
• No diagnoses, conditions, or treatment details in event properties — track appointment.completed with a visit_type, not with diagnosis_code
• No dates of birth, SSNs, or insurance member IDs in event payloads
• Audit every event your team instruments against your organisation’s PHI classification policy before shipping to production

Work with your compliance and legal teams to determine which event properties are permissible in your specific BAA scope. When in doubt, leave it out.

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Acquire

Events capturing initial patient discovery and symptom-checking flows.

Event Name	Key Properties	Volume	Description
user.signed_up	channel, utm_source, device_type	High	New user creates a platform account
provider.searched	specialty, location, insurance_accepted, results_count	High	User searches for a healthcare provider
provider.profile_viewed	provider_id, specialty, view_duration_ms	High	User views a provider’s profile page
symptom_checker.started	entry_point, device_type	Medium	User starts the symptom checker flow
symptom_checker.completed	symptoms_count, recommended_action, duration_seconds	Medium	User completes the symptom checker

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Activate

Patient registration, profile completion, and intake events — getting patients ready for their first visit.

Event Name	Key Properties	Volume	Description
patient.registered	registration_method, channel	High	Patient completes registration
patient.profile_completed	fields_completed, completion_pct	Medium	Patient fills out their full profile
insurance.verified	verification_method, verification_status	Medium	Insurance eligibility verified
consent.signed	consent_type, consent_version	Medium	Patient signs a consent form (HIPAA, treatment, etc.)
intake_form.completed	form_type, question_count, duration_seconds	Medium	Patient completes an intake or pre-visit form
health_record.imported	record_source, record_type, record_count	Low	Patient imports health records from another provider or system

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Engage

Appointments, telehealth, prescriptions, lab results, messaging, and care plan events — the core care delivery loop.

Event Name	Key Properties	Volume	Description
appointment.requested	provider_id, visit_type, urgency	High	Patient requests an appointment
appointment.scheduled	provider_id, visit_type, scheduled_date, booking_lead_days	High	Appointment confirmed and scheduled
appointment.confirmed	appointment_id, confirmation_method	High	Patient confirms the appointment (SMS, email, app)
appointment.rescheduled	appointment_id, original_date, new_date, reason	Medium	Patient reschedules an appointment
appointment.cancelled	appointment_id, cancellation_reason, lead_time_hours	Medium	Patient cancels an appointment
appointment.no_show	appointment_id, provider_id, visit_type	Low	Patient fails to show up for an appointment
appointment.checked_in	appointment_id, check_in_method, minutes_early	High	Patient checks in for their appointment
appointment.completed	appointment_id, visit_type, duration_minutes	High	Appointment completed
telehealth.session_started	session_id, provider_id, platform	Medium	Telehealth video session begins
telehealth.session_ended	session_id, duration_minutes, connection_quality	Medium	Telehealth session ends
telehealth.technical_issue	session_id, issue_type, resolution	Low	Technical issue during telehealth session
prescription.ordered	prescription_id, medication_category, provider_id	Medium	Provider orders a prescription
prescription.filled	prescription_id, pharmacy_type, fill_method	Medium	Prescription filled at pharmacy
prescription.refill_requested	prescription_id, refill_number, channel	Medium	Patient requests a prescription refill
prescription.reminder_sent	prescription_id, reminder_channel, days_until_empty	Medium	Refill or adherence reminder sent
lab_order.created	order_id, test_category, provider_id	Medium	Lab test ordered by provider
lab_result.available	order_id, test_category, turnaround_hours	Medium	Lab results ready for review
lab_result.viewed	order_id, test_category, viewed_by	Medium	Patient or provider views lab results
message.sent	message_type, sender_role, recipient_role	High	Message sent between patient and care team
message.read	message_id, time_to_read_minutes	High	Message read by recipient
health_metric.recorded	metric_type, source, device_type	High	Patient records a health metric (weight, blood pressure, glucose, etc.)
device.synced	device_type, manufacturer, metrics_synced_count	Medium	Wearable or health device syncs data
care_plan.viewed	care_plan_id, view_duration_seconds	Medium	Patient views their care plan
care_plan.task_completed	care_plan_id, task_type, task_number, total_tasks	Medium	Patient completes a care plan task

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Monetise

Payment and subscription events.

Event Name	Key Properties	Volume	Description
payment.completed	amount_cents, payment_method, payment_type	Medium	Payment processed successfully
subscription.created	plan_name, billing_interval, mrr_cents	Low	User subscribes to a membership or wellness plan
copay.collected	amount_cents, visit_type, collection_method	Medium	Copay collected at time of service
bill.generated	bill_id, amount_cents, line_item_count	Medium	Patient bill generated
bill.paid	bill_id, amount_cents, payment_method, days_to_pay	Medium	Patient pays a bill

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Advocate

Provider reviews, referrals, and patient satisfaction events.

Event Name	Key Properties	Volume	Description
provider.reviewed	provider_id, rating, review_length, visit_type	Low	Patient leaves a provider review
referral.link_shared	channel, program_id, share_method	Low	Patient shares a referral link
satisfaction_survey.completed	survey_type, score, touchpoint, feedback_length	Low	Patient completes a satisfaction survey

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Operational

EHR integration, compliance, and provider management events.

Event Name	Key Properties	Volume	Description
ehr.record_updated	record_type, update_source, field_count	Medium	Electronic health record updated
compliance.hipaa_audit_logged	action_type, resource_type, accessor_role	High	HIPAA audit log entry recorded
provider.schedule_updated	provider_id, change_type, affected_slots	Low (admin)	Provider updates their availability schedule
waitlist.patient_added	provider_id, visit_type, position	Low	Patient added to a provider’s waitlist

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Customer Journey

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Getting Started — Top Events to Track First

Start with these high-impact events before expanding to the full taxonomy.

// 1. Signup
growthos.track('user.signed_up', {
  channel: 'organic',
  device_type: 'mobile',
});

// 2. Patient registered
growthos.track('patient.registered', {
  registration_method: 'online',
  channel: 'mobile_app',
});

// 3. Appointment scheduled
growthos.track('appointment.scheduled', {
  provider_id: 'prov_abc123',
  visit_type: 'primary_care',
  scheduled_date: '2025-07-15',
  booking_lead_days: 3,
});

// 4. Appointment completed
growthos.track('appointment.completed', {
  appointment_id: 'appt_xyz789',
  visit_type: 'primary_care',
  duration_minutes: 25,
});

// 5. Prescription filled
growthos.track('prescription.filled', {
  prescription_id: 'rx_def456',
  pharmacy_type: 'retail',
  fill_method: 'pickup',
});

// 6. Lab result viewed
growthos.track('lab_result.viewed', {
  order_id: 'lab_ghi789',
  test_category: 'blood_panel',
  viewed_by: 'patient',
});

// 7. Care plan task completed
growthos.track('care_plan.task_completed', {
  care_plan_id: 'cp_jkl012',
  task_type: 'medication_adherence',
  task_number: 3,
  total_tasks: 10,
});

// 8. Health metric recorded
growthos.track('health_metric.recorded', {
  metric_type: 'blood_pressure',
  source: 'manual_entry',
  device_type: 'none',
});

// 9. Provider reviewed
growthos.track('provider.reviewed', {
  provider_id: 'prov_abc123',
  rating: 5,
  review_length: 150,
  visit_type: 'primary_care',
});

Event Schema & Taxonomy See the canonical event envelope, naming conventions, and system events.