Real Estate / PropTech Events

Real estate platforms have long, high-value transaction cycles that span weeks or months. Unlike e-commerce where conversion happens in minutes, property transactions involve multiple touchpoints — from initial search through virtual tours, in-person viewings, offers, negotiations, and ultimately lease signing or sale closing. This event dictionary covers the full property lifecycle for both rental and sales platforms, including post-transaction property management.

Acquire

Events that capture new users entering the platform.

Event Name	Key Properties	Volume	Description
`user.signed_up`	`channel`, `referrer`, `user_type`, `platform`	Medium	New user creates an account (buyer, renter, agent, or landlord)
`lead.captured`	`source`, `property_type`, `location`, `budget_range`	Medium	A lead is captured from a form, chatbot, or landing page
`alert.created`	`criteria`, `frequency`, `property_type`, `location`	Medium	User sets up a saved search or property alert

Activate — Listings

Events that track property listing creation and management.

Event Name	Key Properties	Volume	Description
`listing.created`	`agent_id`, `property_type`, `listing_type`, `location`	Low	Agent or landlord creates a new property listing
`listing.published`	`listing_id`, `price`, `property_type`, `bedrooms`, `location`	Low	Listing goes live on the platform
`listing.updated`	`listing_id`, `fields_changed`, `update_source`	Medium	Listing details are updated (description, amenities, etc.)
`listing.price_changed`	`listing_id`, `old_price`, `new_price`, `change_pct`	Low	Property price is adjusted
`listing.photos_uploaded`	`listing_id`, `photos_count`, `has_floor_plan`, `has_virtual_tour`	Low	Photos or media are added to a listing
`listing.deactivated`	`listing_id`, `reason`, `days_active`	Low	Listing is taken offline (sold, rented, withdrawn)

Engage — Discovery

Events that capture property search, exploration, and the inquiry-to-viewing pipeline.

Event Name	Key Properties	Volume	Description
`listing.searched`	`query`, `location`, `property_type`, `price_range`, `results_count`	High	User searches for properties with filters
`listing.viewed`	`listing_id`, `source`, `view_duration_seconds`	High	User views a property detail page
`listing.saved`	`listing_id`, `collection_id`	Medium	User saves a property to their shortlist
`listing.unsaved`	`listing_id`, `collection_id`	Low	User removes a property from their shortlist
`listing.shared`	`listing_id`, `share_method`, `platform`	Low	User shares a property listing externally
`listing.compared`	`listing_ids`, `comparison_criteria`	Low	User compares two or more properties side by side
`virtual_tour.started`	`listing_id`, `tour_type`, `device_type`	Medium	User begins a virtual property tour (3D, video, VR)
`virtual_tour.completed`	`listing_id`, `duration_seconds`, `rooms_viewed`	Medium	User finishes a virtual tour
`inquiry.submitted`	`listing_id`, `inquiry_type`, `message_length`	Medium	User submits an inquiry about a property
`inquiry.responded`	`inquiry_id`, `response_time_hours`, `responder_type`	Medium	Agent or landlord responds to an inquiry
`viewing.scheduled`	`listing_id`, `viewing_type`, `scheduled_date`	Medium	An in-person or virtual viewing is scheduled
`viewing.completed`	`listing_id`, `viewing_id`, `duration_minutes`, `feedback_rating`	Medium	A scheduled viewing takes place
`viewing.cancelled`	`viewing_id`, `cancelled_by`, `reason`, `notice_hours`	Low	A scheduled viewing is cancelled
`viewing.no_show`	`viewing_id`, `no_show_party`	Low	A party fails to attend a scheduled viewing
`open_house.attended`	`listing_id`, `attendee_count`, `event_id`	Low	User attends an open house event
`mortgage_calculator.used`	`listing_id`, `loan_amount`, `term_years`, `interest_rate`	Medium	User interacts with the mortgage calculator tool

Monetise — Transactions

Events that track offers, applications, lease signing, sales, and payments.

Event Name	Key Properties	Volume	Description
`offer.submitted`	`listing_id`, `offer_amount`, `conditions`, `buyer_id`	Low	Buyer submits an offer on a property
`offer.countered`	`offer_id`, `counter_amount`, `counter_conditions`	Low	Seller responds with a counter-offer
`offer.accepted`	`offer_id`, `final_amount`, `acceptance_time_days`	Low	An offer is accepted by the seller
`offer.rejected`	`offer_id`, `rejection_reason`	Low	An offer is rejected by the seller
`application.submitted`	`listing_id`, `applicant_id`, `application_type`	Low	Tenant submits a rental application
`application.approved`	`application_id`, `credit_score_range`, `review_time_days`	Low	Rental application is approved
`lease.signed`	`listing_id`, `lease_term_months`, `monthly_rent`, `deposit`	Low	Tenant signs a lease agreement
`lease.renewed`	`lease_id`, `new_term_months`, `rent_change_pct`	Low	Existing lease is renewed
`lease.terminated`	`lease_id`, `termination_reason`, `notice_days`	Low	Lease is terminated early or at expiry
`sale.closed`	`listing_id`, `sale_price`, `days_on_market`, `closing_costs`	Low	Property sale closes and ownership transfers
`rent.payment_completed`	`lease_id`, `amount`, `payment_method`, `period`	Medium	Tenant makes a rent payment
`rent.payment_late`	`lease_id`, `days_late`, `amount_due`, `late_fee`	Low	Rent payment is past due
`commission.earned`	`transaction_id`, `agent_id`, `commission_amount`, `commission_pct`	Low	Agent earns commission on a completed transaction

Advocate

Events that drive reviews and referrals in the real estate ecosystem.

Event Name	Key Properties	Volume	Description
`agent.reviewed`	`agent_id`, `rating`, `review_source`, `transaction_type`	Low	Client submits a review for an agent
`property.reviewed`	`listing_id`, `rating`, `reviewer_type`, `tenure_months`	Low	Tenant or buyer reviews a property
`referral.link_shared`	`referral_code`, `share_method`, `referrer_type`	Low	User shares a referral link for the platform

Operational

Events for property management and maintenance workflows.

Event Name	Key Properties	Volume	Description
`maintenance.request_submitted`	`property_id`, `category`, `priority`, `description_length`	Medium	Tenant submits a maintenance request
`maintenance.request_assigned`	`request_id`, `assignee_type`, `estimated_completion_date`	Low	Maintenance request is assigned to a vendor or team
`maintenance.request_completed`	`request_id`, `resolution_time_days`, `cost`, `satisfaction_rating`	Low	Maintenance work is completed
`inspection.scheduled`	`property_id`, `inspection_type`, `scheduled_date`	Low	A property inspection is scheduled
`inspection.completed`	`property_id`, `inspection_type`, `findings_count`, `condition_score`	Low	A property inspection is completed with findings

Real Estate Customer Journey

Quick-Start: Top Events to Track First

Instrument these events first to cover the core property discovery-to-transaction funnel.

// Real Estate / PropTech — Top 10 events to instrument first
const REAL_ESTATE_PRIORITY_EVENTS = [
  "user.signed_up",                // Acquisition: new user enters
  "listing.published",             // Supply: property goes live
  "listing.searched",              // Demand: user is looking
  "listing.viewed",                // Engagement: user explores a property
  "listing.saved",                 // Intent: user shortlists
  "inquiry.submitted",             // High intent: user reaches out
  "viewing.completed",             // Pipeline: user sees property in person
  "offer.submitted",               // Conversion: buyer commits
  "lease.signed",                  // Conversion: renter commits
  "sale.closed",                   // Revenue: transaction completes
];

Back to Event Catalog Browse all domain event dictionaries and the universal naming convention.