Phase 1 — Minimum Lovable Product
Months 1–4 | Team: 3–5 engineers + 1 designer
Replace five disconnected tools with one integrated growth stack, land the first 30 paying customers, and prove that cross-module interoperability delivers compounding value from day one.
Phase 1 Features
Section titled “Phase 1 Features”| # | Feature | Score | Category |
|---|---|---|---|
| P1-01 | Unified Contact Graph | 16/20 | Foundation |
| P1-02 | Referral Engine | 18/20 | Painkiller |
| P1-03 | Lifecycle Emails | 17/20 | Painkiller |
| P1-04 | Viral Waitlist | 16/20 | Painkiller |
| P1-05 | Surveys & NPS | 17/20 | Painkiller |
Feature Deep Dives
Section titled “Feature Deep Dives” P1-01 Unified Contact Graph Single identity record per human across ALL touchpoints. The foundation everything else builds on.
P1-02 Referral Engine Per-user referral links, configurable rewards, embeddable in-app widget.
P1-03 Lifecycle Emails Multi-step email sequences triggered by product events.
P1-04 Viral Waitlist Embeddable waitlist with share-to-move-up viral mechanics.
P1-05 Surveys & NPS In-app micro-surveys with automatic downstream actions.
Success Metrics
Section titled “Success Metrics”| Metric | Target |
|---|---|
| Paying customers | 30+ |
| Modules active per tenant | 3+ |
| Net Promoter Score | ≥ 40 |
| Time to integrate | < 30 minutes |
What Makes Phase 1 Special
Section titled “What Makes Phase 1 Special”A referral completion updates the contact record, triggers a welcome email sequence, and feeds the analytics pipeline — all without a single Zapier zap or manual wiring step.
This is the core bet of Phase 1: prove that an integrated stack of five modules delivers more value than five best-of-breed point solutions stitched together with glue code.