Growth Loop Feature Map

Every SaaS growth motion follows the same fundamental loop. GrowthOS maps every feature to a stage in this loop — so there are no orphan modules and no gaps in the flywheel.

Why this matters

Point solutions serve one stage. GrowthOS serves all five — and because every module shares one contact graph and one event bus, the transitions between stages are automatic. An NPS promoter (Engage) becomes a referral source (Advocate) who drives a signup (Acquire) who enters onboarding (Activate) — with zero custom wiring.

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Acquire — Fill the top of the funnel

Capture leads, generate awareness, and bring prospects into your world.

Shortlisted Features

#	Feature	Score	Phase	Classification
P1-04	Viral Waitlist	16/20	Phase 1	Painkiller
P2-07	Gated Content / Lead Capture	14/20	Phase 2	Painkiller
P3-19	Social Proof Widget	11/20	Phase 3	Vitamin
P3-29	Landing Page Builder	10/20	Phase 3	Vitamin

Viral Waitlist Share-to-move-up mechanics turn your launch queue into a growth loop. Auto-creates contacts, feeds email sequences.

Gated Content Gate content behind email capture. Contacts auto-created, nurture sequences auto-triggered.

Social Proof Widget Real-time signup/purchase notifications. Proven 10–15% conversion lift.

Landing Page Builder Template-based pages with native GrowthOS components auto-connected to the contact graph.

Killed Acquire Features

#	Feature	Score	Why Killed
K-40	Contact Sync & Discovery	9/20	B2B SaaS doesn’t need contact book sync. GDPR/DPDPA compliance too complex.
K-44	Event / Webinar Engine	8/20	Luma, Zoom, Eventbrite own this. Webhook integration instead.
K-45	Missed-Call-to-WhatsApp	10/20	India-specific (Exotel + Gupshup). Webhook enables it for those who need it.
K-46	QR Code Engine	9/20	QR codes are free (goqr.me). Zero moat, zero pain.
K-47	Link-in-Bio Page	8/20	Linktree ($5/mo), 40M+ users. No pain, no moat, no revenue.
K-48	Contest / Giveaway Engine	8/20	KickoffLabs, Gleam do this. Ephemeral campaigns, not recurring infrastructure.

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Activate — Turn signups into engaged users

Guide new users to their “aha moment” as fast as possible.

Shortlisted Features

#	Feature	Score	Phase	Classification
P2-08	Onboarding Checklist	13/20	Phase 2	Vitamin
P2-17	Welcome Sequences (Branching)	13/20	Phase 2	Vitamin

Onboarding Checklist In-app checklist widget. Progress tracked per contact. Incomplete steps trigger nudge emails.

Welcome Sequences Branching welcome emails by persona, plan, and behavior. Developers get path A, marketers get path B.

Killed Activate Features

#	Feature	Score	Why Killed
K-41	Interactive Product Tours	8/20	Appcues territory ($249/mo). 8+ weeks for a mediocre version. In-App Nudges covers 80% at 20% effort.
K-49	Magic Link / Passwordless Auth	8/20	Auth is the tenant’s responsibility. Clerk, Auth0, Firebase own this. GrowthOS is growth, not identity.

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Engage — Keep users active and coming back

Drive habitual usage through timely, contextual communication across every channel.

Shortlisted Features

#	Feature	Score	Phase	Classification
P1-03	Lifecycle Emails	17/20	Phase 1	Painkiller
P1-05	Surveys & NPS	17/20	Phase 1	Painkiller
P2-10	Broadcast Emails	14/20	Phase 2	Painkiller
P2-14	In-App Nudges	13/20	Phase 2	Vitamin
P3-23	WhatsApp	13/20	Phase 3	Painkiller
P3-24	SMS	11/20	Phase 3	Vitamin
P3-25	Push Notifications	11/20	Phase 3	Vitamin

Lifecycle Emails Event-triggered multi-step sequences. 320% more revenue than manual campaigns. Replaces Customer.io.

Surveys & NPS Micro-surveys with auto-actions. Detractors get retention emails. Promoters get referral invites.

Broadcast Emails One-time newsletters and announcements to segments. Same infra, same contact graph.

In-App Nudges Targeted banners, modals, tooltips — segment-targeted, event-triggered, no code changes.

WhatsApp 90%+ open rates in India/emerging markets. Integrated into journey builder and sequences.

SMS Time-sensitive growth messages via Twilio/MessageBird. Journey builder integrated.

Killed Engage Features

#	Feature	Score	Why Killed
K-39	Community Hub (Self-Hosted)	6/20	Discourse is free, mature (200K+ deployments). We’d build a worse version. Webhook instead.
K-42	Changelog / What’s New	9/20	LaunchNotes, Beamer handle this. Changelog is content, not a growth engine.
K-43	Gamification (Streaks, Badges)	8/20	Vitamin for consumer apps at 10M+ users. Distraction for SaaS with 500–5K users.

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Monetise — Convert value into revenue

Capture revenue at the right moment with intelligent, data-driven prompts.

Shortlisted Features

#	Feature	Score	Phase	Classification
P2-11	Coupon Engine	14/20	Phase 2	Painkiller
P2-31	Stripe Integration	14/20	Phase 2	Painkiller
P3-30	Upgrade Prompts	13/20	Phase 3	Painkiller

Coupon Engine Generate, distribute, track discount codes tied to segments. Know which coupons drive real conversions.

Stripe Integration Billing events flow into the contact graph. Trial expiry, failed payment, upgrade — all trigger campaigns.

Upgrade Prompts Contextual upgrade nudges when users hit plan limits or show expansion signals.

Killed Monetise Features

#	Feature	Score	Why Killed
K-37	Paywalled Feature Gates	10/20	Better handled by Stripe + PostHog. Too high-risk inserting GrowthOS into billing/access control.
K-38	Pricing Page Experiments	7/20	PostHog’s experiments already superior. Zero reason to rebuild.

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Advocate — Turn happy users into your growth engine

Mobilize promoters to drive the next wave of acquisition — closing the loop.

Shortlisted Features

#	Feature	Score	Phase	Classification
P1-02	Referral Engine	18/20	Phase 1	Painkiller
P2-13	Employee Amplification	14/20	Phase 2	Painkiller
P2-15	Review Prompts	14/20	Phase 2	Painkiller
P2-16	Tiered Referrals	16/20	Phase 2	Painkiller
P3-26	Milestone Cards	11/20	Phase 3	Vitamin
P3-27	Ambassador Program	12/20	Phase 3	Vitamin
P3-28	Testimonial Collector	11/20	Phase 3	Vitamin

Referral Engine Highest-scoring feature (18/20). Per-user links, configurable rewards, embeddable widget, fraud detection.

Tiered Referrals Graduated reward tiers. More referrals = better rewards. Automated Stripe payouts, leaderboard.

Employee Amplification Pre-approved social content for your team. UTM-tracked per employee. Know which shares drive signups.

Review Prompts NPS-gated review requests for G2, Capterra, Product Hunt. Only ask happy users.

Milestone Cards Spotify Wrapped-style shareable cards. Users share on social = free organic reach.

Ambassador Program Auto-identify top advocates. Invite to formal program with exclusive perks and tracking.

The loop closes here

Every Advocate feature feeds directly back into Acquire. A referral creates a new contact (Acquire) who enters onboarding (Activate). An employee share drives a signup (Acquire). A review on G2 generates inbound traffic (Acquire). The flywheel spins faster with each cycle.

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Platform Layer — Powers every stage

These features are not stage-specific — they provide the shared infrastructure that makes the loop work.

Foundation & Platform

#	Feature	Score	Phase	Role
P1-01	Unified Contact Graph	16/20	Phase 1	Single identity across all stages
P2-06	Segment Builder	14/20	Phase 2	Target any stage by audience rules
P2-09	UTM Attribution	14/20	Phase 2	Measure which Acquire channels work
P2-12	Webhook Engine	13/20	Phase 2	Connect external tools to any stage
P2-18	Contact Scoring	13/20	Phase 2	Prioritize contacts across all stages
P3-20	Cohort Analytics	12/20	Phase 3	Measure retention across the loop
P3-21	A/B Testing	12/20	Phase 3	Optimize any module at any stage
P3-22	Journey Builder	13/20	Phase 3	Orchestrate cross-stage flows visually
P3-32	Slack Integration	12/20	Phase 3	Real-time alerts for any stage event

AI Layer (Phase 4)

#	Feature	Score	Phase	Role
P4-33	Send-Time Optimization	11/20	Phase 4	Optimize Engage timing per contact
P4-34	Churn Prediction	10/20	Phase 4	Predict and prevent Engage drop-off
P4-35	Auto-Generated Copy	9/20	Phase 4	Generate copy for any stage
P4-36	Module Recommendations	8/20	Phase 4	Recommend next-best module to activate

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The Complete Picture

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Summary by Stage

Stage	Features	Top Score	Key Metric
Acquire	4 built, 6 killed	16/20	Signups per week
Activate	2 built, 2 killed	13/20	Time to aha moment
Engage	7 built, 3 killed	17/20	DAU/MAU ratio
Monetise	3 built, 2 killed	14/20	Conversion rate
Advocate	7 built, 0 killed	18/20	Viral coefficient
Platform	13 built	16/20	Modules per tenant
Total	36 built, 13 killed	18/20

The discipline of killing

We killed 13 features — and that’s the point. Every killed feature either (a) has an excellent existing solution, (b) doesn’t connect meaningfully to the contact graph, (c) is ephemeral rather than recurring infrastructure, or (d) is better served by a webhook integration. See the full list with rationale: Discounted Ideas

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Explore by Phase

Phase 1 — MLP 5 features, months 1–4. Replace 5 tools, land first 30 customers.

Phase 2 — Platform Maturity 14 features, months 5–9. Mid-market expansion, $20K–$50K MRR.

Phase 3 — Scale 13 features, months 10–15. Journey builder, multi-channel, $80K–$200K MRR.

Phase 4 — AI Layer 4 features, months 16–20. Predictive intelligence, enterprise pricing.