Pricing

Our pricing philosophy is simple: we should only win when you win. That’s why we use a hybrid model — a flat base to keep the lights on, plus a bonus for every meeting we actually book you.

Pricing Model: Hybrid

Flat base + outcome-based bonus. Why hybrid? Pure usage-based (per email) incentivizes sending more, not better. Pure outcome-based (per meeting) creates unpredictable revenue. Hybrid aligns incentives: flat base covers infrastructure; outcome bonus rewards actual results.

Three Tiers

Starter — $199/mo

Target: Pre-revenue or <$500K ARR founders testing outbound

Feature	Included
Prospects researched + contacted	100/month
Email sequences	3-email per prospect
Dashboard	Basic pipeline view
Support	Email
Meeting bonus	+$25/meeting booked
Bonus cap	$398/mo (2x base)

Growth — $399/mo

Target: $500K-$2M ARR founders scaling pipeline

Feature	Included
Prospects researched + contacted	500/month
Email sequences	Advanced personalization (custom research depth)
Reply management	Full autonomous classification + responses
Weekly intelligence briefing	Included
A/B testing	Automatic
Support	Priority
Meeting bonus	+$25/meeting booked
Bonus cap	$798/mo (2x base)

Scale — $799/mo

Target: $1-5M ARR companies with dedicated GTM person

Feature	Included
Prospects researched + contacted	1,500/month
Multi-ICP campaigns	Supported
Custom AI training	On your specific product/market
Dedicated Slack channel	Included
Quarterly strategy review	Included
Meeting bonus	+$25/meeting booked
Bonus cap	$1,598/mo (2x base)

Anchoring Against Alternatives

Alternative	Monthly Cost	Outcome
Junior SDR (salary + tools)	$5,500-7,000/mo	8-15 meetings/mo after 3-month ramp
Clay + Instantly + Apollo stack	$500-1,000/mo + 15-20 hrs/week founder time	Variable
Freelance SDR (Upwork)	$2,000-4,000/mo	Quality varies wildly
Spear Growth	$399/mo + ~$125-250 meeting bonuses	5-12 meetings/mo, fully autonomous

The math

Spear Growth at $399/mo + ~$175 in meeting bonuses = ~$575/mo total for 7 meetings. That’s $82/meeting. A junior SDR at $6K/mo booking 10 meetings costs $600/meeting. Spear is 7x cheaper per meeting.

Why the Outcome Bonus Works

The +$25/meeting bonus (capped at 2x base) creates several positive dynamics:

1. Aligns incentives — the system is optimized for meetings, not email volume
2. Provides ROI proof — customers can calculate exact cost per meeting
3. Creates expansion revenue — as the AI improves, more meetings = more revenue without adding customers
4. Low risk for customers — bonus only triggers when real value is delivered