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Risk Overview

Every honest startup plan includes what could go wrong. Here are our top 5 risks — we’d rather face them head-on than pretend they don’t exist. Acknowledging risks isn’t pessimism; it’s how you build contingency plans before you need them.

RankRiskLikelihoodImpactPriority
1Email deliverability collapseHighCriticalImmediate
2AI quality inconsistencyMedium-HighHighImmediate
3VC-funded competitor enters nicheMediumMedium-HighMonitor
4Target segment too small or unwilling to payMediumHighValidate early
5Regulatory / legal riskLow-MediumMediumPlan ahead

See detailed mitigations and kill criteria for each risk in Mitigations.