Revenue Projections

Here’s where the numbers tell a story. We’re not projecting hockey-stick growth on vibes — these projections are built from the bottom up, based on realistic customer acquisition rates, average revenue per customer, and improving retention as the AI gets smarter. The headline: profitable by Month 5, $1M+ ARR (Annual Recurring Revenue) by Month 12.

Revenue Trajectory

Milestone	Customers	MRR	ARR	Cumulative Investment
Month 3	15	$5,250	$63K	$35K
Month 6	60	$24,000	$288K	$45K
Month 12	250	$112,500	$1.35M	$45K (profitable from month 5)
Month 24	1,500	$712,500	$8.55M	Self-funded from revenue

MRR Growth Visualization

Key Assumptions

Assumption	Value	Basis
Average revenue per customer	$450/mo (growing to $525/mo)	Mix of tiers + meeting bonuses
Monthly churn	8-10% (improving to 7%)	Outbound takes time to deliver; once working, very sticky
New customer growth	15-30% MoM early, 10-15% later	Community-driven acquisition + content flywheel
Profitable from	Month 5	Low infrastructure costs + community-driven CAC
Total capital needed	~$45K	Solo founder costs + infrastructure through profitability

Profitability Path

Conservative projections

These projections assume moderate word-of-mouth effects. If the product delivers measurably (5-10 meetings/month), the community-driven distribution among vocal technical founders could accelerate growth significantly beyond these numbers.

What Drives Revenue Growth

1. New customer acquisition — community + content + referrals drive consistent new signups
2. Improving retention — as the AI improves, churn decreases from 10% to 7%
3. Meeting bonus expansion — better AI = more meetings per customer = more outcome revenue
4. Tier upgrades — customers who see results move from Starter to Growth to Scale
5. Adjacent segment expansion — agencies and larger SaaS companies from month 9+